We all thrive for successful careers as makeup artists, but with that comes the great challenge of maintaining a healthy balance between work and personal life—especially as we often manage a constant flow of different projects.
We get the freedom to choose our clients, the flexibility to set our schedules, and the autonomy to run our business the way we want to. But along with this freedom comes the challenge of maintaining a healthy balance between work and personal life, especially in a bustling city like New York. For makeup artists, juggling clients, deadlines, and the unpredictability of freelance work can often feel overwhelming.
I strongly believe it’s possible to build a thriving career without sacrificing your well-being, because I’m doing exactly that!
Here are practical, approachable tips to keep your creative hustle sustainable and enjoyable.
1. Prioritize What Truly Matters
Running our own business often feels like juggling endless opportunities but taking on too much can quickly lead to burnout. Clarify your priorities by asking these following questions:
What personal activities or commitments are non-negotiable? (Weekly family day is one of mine!)
How many clients/projects can I realistically handle in a week?
Which projects genuinely excite me and align with my long-term goals?
2. Identify and Follow Clear Boundaries
Without clear boundaries, it’s easy to blur the lines between your professional and
personal life. Protect your energy with these strategies:
Set working hours: Let clients know when you’re available to respond to emails or messages, such as 9 AM to 6 PM.
Clarify expectations early: Clearly communicate the scope of your projects to prevent last-minute add-ons.
Say no strategically: Turning down work that doesn’t suit your schedule or goals is smart for you and your business.
3. Optimize Your Time Management
Time is your most valuable resource, and managing it effectively can make or break your
freelance success. Try these simple tools and techniques:
Plan ahead: Use a planner or app to schedule tasks the night before.
Batch similar tasks: Group emails, social media updates, or editing sessions to stay focused.
Take intentional breaks: Step away from work for a few minutes to recharge.
4. Create a Space That Fuels Your Creativity
Your workspace doesn’t have to be elaborate, but it should inspire you. Here’s how to make it work:
Keep it organized: A tidy space helps clear mental clutter.
Prioritize comfort: A supportive chair and proper lighting go a long way.
Make it personal: Add small touches, like your favorite candle or artwork, that make you feel at home.
5. Prioritize Self-Care!
When you’re your own boss, taking care of yourself is as important as taking care of your
clients. Build self-care into your routine:
Start your mornings intentionally: Whether it’s stretching, journaling or whatever works for you, if it sets a positive tone for the day.
Stay fuelled: Choose nourishing snacks and balanced meals that sustain your energy throughout long workdays. Schedule time for lunch between clients or on set—don’t rely solely on coffee to keep you going. Your body (and your focus) will thank you!
Take mental health breaks: Even a quick walk or a few minutes of deep breathing can make a big difference.
6. Build Your Support System
Running your own business can sometimes feel isolating, but you don’t have to navigate it alone. Build connections with:
Peers in your field: Network with other creatives who understand your challenges and can share insights.
Mentors: Seek guidance from experienced professionals who’ve been where you are.
Friends and family: Let them know when you need encouragement or someone to celebrate wins with.
7. Celebrate Every Win
As freelancers, it's easy to jump from one project to the next without pausing to acknowledge our successes. Taking the time to track your income and client work—whether through an Excel sheet or another system—helps you see the bigger picture and stay grounded in your progress. Make it a habit to celebrate:
Landing a new client.
Completing a challenging project.
Simply making it through a tough week.
Recognizing your growth not only keeps you motivated but also reinforces why you love what you do.
8. Finding Your Groove
Work-life balance isn’t a one-size-fits-all formula. It’s about finding what works for you and allowing flexibility when life throws you curveballs. Whether you’re working on a photoshoot, prepping a bride, or enjoying a rare day off, remember that you’re not just building a career - you’re building a life.
Ready to take the next step? Let’s connect—I’d love to hear your story and share tips to help you thrive.
